Kentucky Senate: Lunsford Parts Ways with Media Consultant

With less than 100 days remaining until Election Day, Democrat Bruce Lunsford has parted ways with his media consultants, Struble Eichenbaum.

Lunsford, a wealthy businessman who is expected to invest millions of dollars of his own money into the campaign, was a late entry into the race against Senate Minority Leader Mitch McConnell (R). He won a competitive Democratic primary on May 20 and immediately turned his sights on McConnell in what is expected to be a competitive but difficult challenge to the long time Republican lawmaker.

Struble Eichenbaum was part of the consulting team that helped Steve Beshear (D) knock off incumbent Gov. Ernie Fletcher (R) in last year’s Kentucky gubernatorial race. Lunsford lost to Beshear in the primary, and was subsequently recruited to run against McConnell, in large part because of his personal wealth.

Fred Yang of Garin Hart Yang worked for Beshear, and against Lunsford, in 2007, but remains part of Lunsford’s Senate team.

Republicans remain extremely confident about McConnell’s chances, privately noting that they have plenty of ammunition against Lunsford.